As the first half of the year zooms past us, the Kumpulan Ikram Core Values Campaign for the year 2009 reached its sixth month with a variety of activities carried out each month in an effort to encourage the employees to live by the company’s shared values together.

A lot of times we question why are core values critical to our success in business and in life? It is simply because our values are critical guides for making important decisions. And when in doubt they cut through the fog like a beacon in the night.

For the year 2009, beginning January, the sub-values of Kumpulan Ikram’s core values had been placed as themes for each month in an effort to encourage employees to live by them. January was the month of integrity, February was continual improvement, March was customer focus, April was teamwork, May was knowledge management and June was communication.

Among the variety of activities that was carried out include quizzes, talks on the various values, as well as a ‘gotong-royong’ to compliment the teamwork theme in April.

The gotong-royong, which saw around 90 employee-participation, had the participants split into 3 groups to clean up different parts of the 100-acre Ikram park. Ybhg Dato’ Chong Ket Pen was among them, digging and cleaning together in high team spirit.

The Core Values Campaign will continue to stress upon the values that the company abides by with Social Responsibility for July, Motivation for August and finally, Ownership for September.